One should never have to sacrifice sustainability for luxury.
Most ideas come from an observation. Ours was a simple one: the world is beautiful and we want to keep it that way. We want to make an impact by reinventing the standard for socially responsible hospitality.
"Evoking the past and future, a high desert outpost powers itself."
- Dwell Magazine
Folly, In Architecture, is whimsical structures built to serve as a conversation piece, lend interest to a view and experience. From solar panels, to the curated screen controls, we based all of our decisions with our guests and the environment in mind.
The Folly Collection explores moments of disconnect, that provide guests the sense of self and solitude. The luxury to unplug, while reconnecting with your surroundings. An experience that will preserve and pay respects to its unique environment and history. Secluded away and surrounded by endless vistas. The new destinations will live with a harmonious juxtaposition of historic beginnings, innovative off-grid architecture and authentic experiences.