Folly In Architecture is described as a whimsical structure built to serve as a conversation piece, lend interest to a view and experience. From the start, Folly has integrated the mandate of off-grid architectural spaces and an authentic hospitality. Now, Folly's adventure spreads to diverse destinations and locales across North America. Our guiding principle remains the same: to blend off-grid architecture with genuine hospitality, crafting secluded havens in nature, each one uniquely unforgettable.
OUR STORY
Stepping into Folly is like entering a cherished private retreat, where only a select few are invited to bask in its spaces. Each Folly is meticulously crafted as an organic expression of its unique locale. Its architecture seamlessly blends with the surrounding landscape, paying homage to the environment. These serene sanctuaries, designed with sensitivity and authenticity, unfold with an air of understated elegance, fostering an immediate sense of belonging.
A Folly experience is an ever-evolving tapestry, woven with threads of spontaneity and individualized care. Unlike the predictable, Folly offers a kaleidoscope of bespoke experiences, each tailored to the unique desires of its guests. Sustainability is not an afterthought but an integral part of the Folly philosophy, ensuring that every interaction leaves a positive footprint on the environment. Surprise is the hallmark of every Folly encounter, woven into the fabric of each interaction. Attention to detail and a keen ear for guest preferences are the cornerstones of the Folly experience. While the architecture forms the vision and skeleton of Folly, it is the soul of the experience, the intangible essence that fosters loyalty and enduring memories.
Folly's detail-oriented approach ensures that every aspect of the experience is meticulously crafted, leaving no room for oversight. A calm atmosphere permeates the Folly experience, inviting guests to immerse themselves whichever way they choose. From the moment of arrival, guests are enveloped in an ambiance, catering to their individual preferences and creating a sense of true belonging. The unpredictable nature of the Folly experience keeps guests wondering. Elevated yet understated, the Folly experience exudes sophistication without pretense.
Folly currently embraces two destinations and developments and in the hopes of the brands pioneering endeavors, a further to be announced as part of the Folly Collection’s future pipeline.
Folly's destinations are carefully curated to offer guests a unique and authentic experience. Each destination is steeped in local culture and history, and the properties are designed to complement the natural beauty of the surroundings. Folly is committed to sustainability, and all of its properties are designed to minimize their environmental impact.
Customized details and timely responses underscore the commitment to providing an exceptional level of service. Thoughtful gestures and authentic hospitality are the at the core of the Folly experience. Passive design principles, green energy initiatives, and an off-grid ethos minimize the ecological impact of Folly's presence. Localized sourcing and programming ensure that each Folly experience is deeply rooted in the cultural heritage and natural beauty of its surroundings. Circulation is carefully considered, allowing guests to move effortlessly through the spaces, seamlessly integrating with the environment.
As we journey towards exciting yet uncharted territories of the future, Folly's evolution will continue to unfold, guided by the visionary leadership and design direction of Malek Alqadi and the operational and guest experience of Hillary Flur. Together, we hope to yield a path towards niche and unconventional hospitality experiences, embracing sustainability in a manner that only Folly can create. We have a passion to create an architectural experience immersed in authentic hospitality as a canvas for our guests to create their own experience upon. These documented experiences are as diverse as the people they attract.
